Close-up of a smartphone screen showing various social media app icons such as Facebook and Twitter.

Is using social media as a PR strategy worth it?

Is social media your main way of connecting with people and raising your profile right now? For years now, social media has been a key part of any public relations strategy. It’s a way to directly engage and sell to your target audience. But it feels like there’s a major shift in social media happening […]

Is using social media as a PR strategy worth it? Read More »