Is social media your main way of connecting with people and raising your profile right now? For years now, social media has been a key part of any public relations strategy. It’s a way to directly engage and sell to your target audience. But it feels like there’s a major shift in social media happening […]
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Is There a Money-back Guarantee for Public Relations? At a local business association meeting this morning, I was talking with someone who wanted to get more earned media for his clients. He asked a question that I’m still thinking about: Do you offer any kind of guarantee that if someone works with you, they will
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The Practical Magic of Authenticity In honor of Halloween, I want to talk about authenticity. I realize that might seem a little weird, given that one of the fun things about Halloween is hiding yourself in a costume, but in the interest of being authentic, weirdness is pretty much one of my things. I love
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Media Relations 101 Media relations is simply the act of engaging with the media. Most often, the term is used to describe the process around sending a press release or doing an interview with a media outlet. In the current media environment, though, media relations can and should be considered more broadly. Here’s a basic
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