Is using social media as a PR strategy worth it?

Is social media your main way of connecting with people and raising your profile right now? For...

Is There a Money-back Guarantee for Public Relations?

Is There a Money-back Guarantee for Public Relations? At a local business association meeting this...

The Practical Magic of Authenticity

The Practical Magic of Authenticity In honor of Halloween, I want to talk about authenticity. I...

Media Relations 101 for Creatives and Small Businesses

Media Relations 101 Media relations is simply the act of engaging with the media. Most often, the...